Brand and Identity
Reinvention is the driving force of successful companies and is part of our DNA. It is not a coincidence that this mill, dating back to the 18th century, evolved and adapted itself to the passing of time.
That is why we proudly adopted the motto “Reinventing Paper Since 1755” as our brand signature, where reinvention is the cornerstone for our success. It naturally follows that we adopted it for paper tissue production– “Reinventing Papermaking” – and for our converting activity – “Reinventing Papercare ”. Three colours define Fapajal universe: